The wfmt radio network
Sponsorship and Support

Sponsorship and Support

If you or your organization is interested in learning about underwriting opportunities for Exploring Music with Bill McGlaughlin, please contact us at pansell at wfmt.com or ygarcia at wwci.com or 773.279.5427.

Six powerful reasons to sponsor EXPLORING MUSIC

  • Efficiently and effectively reaches the classical music listener Classical music listeners index high above the market average in its composition of professional and corporate decision-makers with high household income and significant purchasing power.

  • National Reach EM is heard by more than 400,000 different, unique listeners weekly in more than 300 markets including 250,000 listeners weekly in the top 25 markets which include New York, Los Angeles, Chicago, Houston, Philadelphia and San Francisco. 52 week cume is 725,000.

  • Global Reach loyal following on wfmt.com/exploringmusic and on participating stations’ webstreams. WFMT averages 800,000 different Internet listeners monthly.

  • Known Personality Bill McGlaughlin is one of the most popular, well-known, and respected figure in classical music broadcasting.

  • Phenomenal branding and name recognitionExploring Music is heard every day, 5 days a week, at the same time each night, building on a single theme. Listeners tune-in every night to continue the thread of the story.

  • Not-for-Profit Loyalty/Synergy Viewers of Public Television and Listeners of Public Radio actively support the businesses and organizations that support their favorite radio and television stations.


Major funding for Exploring Music with Bill McGlaughlin is provided by Helen Zell, the Earl and Brenda Shapiro Foundation, an anonymous gift in memory of Carl & Fern Gaensslen, Mr. & Mrs. William Gardner Brown, Joan W. Harris and the Irving Harris Foundation, and Sanfred & Nancy Koltun.

Generous support is also provided by Julie & Roger Baskes, Mr. Phil Lumpkin, Nancy L. & Alfred L. McDougal, Randy Kroszner & David Nelson, and the listener supporters of WFMT.
The Exploring Music streaming website is made possible by Mr. & Mrs. William Gardner Brown and Susan & Richard Kiphart.
You have opened up the world of Classical Music to me, where previously, it seemed too complicated.
Steffen Demeter
This is simply one of the very best radio programmes in the medium!...The study of the people, the times, and the events that inform the music we otherwise enjoy and even, heaven forbid, take for granted, brings the entire world of the music and the composer to life.
Walther Davies
There isn't a program you broadcast on Exploring Music" that isn't of interest. I find them all engaging. It is a combination of variety of subject, intellectual curiosity and your obvious enthusiasm which characterize your satisfying programs.
Michael Sanders
It’s a great way to re-engage myself with consciousness before heading off to work.
Kourtney
I Love this program! I am in 7th grade and I am the complete opposite of the other kids. I am 4th chair in the orchestra and I love to read. But most of all, I LOVE classical music!
Claudia Wertz
Your show has helped open my mind and heart to this world of music, and every show I hear confirms my place in music and gives me new ideas for where I'd like to go with it in the future….I grew up with classical music as a child and always held it in my heart, but I didn't have the confidence to be a good student (or a good violinist.)
Christine Anderson
Listening to you is almost interactive.You invite us in with so many well modulated dramatic and informative comments, enticing, enthusiastic interpretations, and coherent, beautiful presentations. It's a privilege to follow you into the musical space you create.
Sally Rosenbaum
I just love this program. It is soothing and comfortable at the end of the day. I find his comments interesting, but they aren't so dragged out that there is very little music. The balance of both is just right.
Jean Quay
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